Mirko is willing to pay €45/pair ("Also ich denke schon") but the trigger that actually moves him from "willing" to "purchasing" is a promo cadence — he buys CDLP when 20%-off 3-packs appear. When LDC presented the current €125 3-pack as ~€10/pair savings: "Würde ich machen." This is the first clean articulation in the dataset of a GTM mechanic that works for the CDLP-competitive segment: price acceptance is high, but promo-driven bundle drops convert stated intent to orders.

First explicit negative signal on the H7 mechanic. Mirko called the flow "uneinsichtlich" — the card disappears with the packaging after unboxing and first wash, leaving the tester with no physical reminder. He only forwarded the code because he was reminded verbally. Strongly endorsed the digital-forward alternative ("Viel besser. Anders würde ich es gar nicht angehen"). Broader design principle he articulated: "keiner beschäftigt sich ernsthaft mit Unterhosen, außer mal kurz für eine Sekunde" — the referral must be frictionless or it doesn't happen. Counter-evidence: Mirko's code 84195 did convert (Alfred Vogel, 2026-02-18), so the mechanic isn't zero-activation — but activation math (2/38 ~5%) is already below the `challenged` threshold.

After ~10 wears, Mirko did not feel a significant comfort advantage from the pouch construction vs. his other underwear — symmetrically, also no disadvantage when wearing other brands. Fabric + fit drove the positive overall comfort rating, not pouch-as-USP. Combined with Tom Heise's earlier finding (pouch doesn't engage when worn baggy), this raises the possibility that the pouch benefit is user-dependent or wear-pattern-dependent rather than universally obvious. Worth watching: does the pouch-USP axis need explicit onboarding, or should the product story lead with fabric + fit + brand and treat the pouch as a design choice rather than the hero benefit?

First tester to speak to brand identity directly. Unprompted and prompted positive signals: logo described as "cool, reduziert, aber ansprechend"; red-stripe detail noticed and endorsed; overall look and feel approved. Most valuable signal: Mirko independently articulated the underlying philosophy — "Ein dezentes Branding finde ich gut. Mehr sollte eine Unterhose auch nicht haben." This is the customer side of the quiet-confidence voice. H5 is no longer blank.

Francesco noted that after washing, the fabric "feels the same." Independently corroborates Ulli Voss's more detailed durability report (6–7 washes, no pilling or feel degradation). D1 now has 2 supporting data points, both from size L.